From days of old, when skincare was viewed as a feminine indulgence, to today, a major shift in perspective is occurring in the world of professional skincare.
SETTING THE TONE
In clinics that look like a doctor’s office – no feminine frippery anywhere and no posters with a flawless beauty staring off into infinity with her hands cupped to her smiling cheeks – men can feel comfortable coming in and waiting in the reception area with women because, after all, everyone goes to see the doctor.
Using words like “home prescriptives” to describe homecare given after a professional aesthetic treatment can be a powerful tool, especially for aestheticians and physicians who dislike selling things.
Many professionals hate rejection, particularly when they work hard with a client to get their skin anomalies back to homeostasis or good health. Nothing is worse than evoking a real change in compromised skin and setting up the client’s home regimen to support the professional work with ongoing results, only to have them say, “No, I think I will stay on what I use at home as my favorite products and only get your professional treatments once in a while.”
As a result, many professionals fear hearing a “no” response and are reluctant to say, “We have some wonderful homecare products that I would like for you to purchase after the treatments.”
CONSULT AND ANALYZE
Begin with a diagnostic on new clients. Examine their skin using the most technical terms – things they have never heard or seen before.
By the time the consultation is finished, they may begin thinking, “Boy, I am in more trouble than I thought!”
Then, explain in layman’s terms what those big, technical terms mean and say, “Okay, I am going to put you on such-and-such prescriptives for at least three months.”
Does the phrase “put you on” sound familiar? You go to the doctor with a sore throat, he looks and says, “You have a case of strep throat, I am going to put you on a z-pack.” You go directly to the pharmacy and get it because he prescribed it. You did not tell him, “Well, I have a favorite home remedy I will use instead.”
The word “prescriptive” is not new – it has been used globally for decades to help professionals and doctors get over the “no” fear of selling.
It really is not a thing, trend, or marketing device –
it is a professional way of thinking and interacting with
This concept will aid shy or intensely scientific-minded professionals in getting their clients to comply with treatments that really do require the correct home prescriptive to progressively get an incredible result. The days of skincare being considered an over-the-counter remedy are numbered. As professional aesthetics grows in the United States, there will be a shift in the mindset of problematic skin clients who are seeking proper care.
DMK Founder – Danné Montague-King
A pioneer in his industry. Danné has seen the depths of depression associated with poorly functioning skin. In fact, his everlasting passion was born from his dissatisfaction with his own acne as a teen. Many times, he has shared the story of how his parents would take him to lavish events where he would find a dark corner to hide away in, ashamed of this blemished skin. Not understanding the condition completely, and after failed attempts from top U.S. dermatologists to cure his acne, Danné took things into his own hands and desperate for a cure, became his own guinea pig. A string of breakthroughs, trials and tribulations, and many travels would follow, until he found his first true breakthrough in the 60s involving vitamin C therapy.
That’s all it took to spark what would be decades of developing successful treatments and products that would combine to form the iconic brand that is DMK – sold throughout 30 countries. For 50 years Danné has lived by his motto: rebuilding skin, rebuilding lives.
Dedicated to his craft, his practicing therapists, and his clients, Danné is the founder of the DMK family and is responsible for rebuilding skin and rebuilding lives all over the world.
DMK Concept – Remove, Rebuild, Protect, Maintain
DMK believes that the origin of most skin conditions is a result of disharmony within the skin. Using the principles of biochemistry, DMK has formulated a range of treatments and products designed to educate skin to perform like youthful healthy skin. By matching formulations with the body’s chemistry, the skin is encouraged to respond in a positive manner. DMK’s revolutionary concept of REMOVE, REBUILD, PROTECT, MAINTAIN aims to match an individual’s biochemistry with the appropriate skin therapy.